Chinese Perceptions of Rio's destination image before and after the 2016 Olympics
نویسندگان
چکیده
This study investigates Chinese perceptions of Rio’s destination image before and after the 2016 Olympics. Samples 573 564 residents from Shanghai were surveyed event. The Olympics raised awareness Rio as an Olympic host city. Post-games affective tourist attractions higher for people aware that had hosted However, pre-games tourism infrastructure service in lower participants would Olympics, post-games than perceptions.
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ژورنال
عنوان ژورنال: Asia Pacific Journal of Tourism Research
سال: 2021
ISSN: ['1094-1665', '1741-6507']
DOI: https://doi.org/10.1080/10941665.2021.1925317